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SoftBank Invests US$48m in Petlove

7 April 2020

SoftBank has invested US$48m from its Latin America fund in Brazil-based online pet product retailer Petlove to accelerate the company’s growth to meet higher demand for online services during the social isolation mandated by Brazilian authorities. Latin American VCs KaszeK Ventures and monashees, as well as PE firm Tarpon invested previously.

(Reuters) Japan’s SoftBank Group Corp (9984.T) reached an agreement to invest 250 million reais ($48 million) in pet products online retailer Petlove, the companies said in a statement on Tuesday.

The investment will come from SoftBank’s Latin America fund, adding to previous venture capital investments from KasZek Ventures, Monashees and private equity firm Tarpon.

Petlove founder Marcio Waldman said in a statement the investment would help accelerate Petlove’s growth amid higher demand for online services during the social isolation period mandated by Brazilian authorities to limit the spread of the novel coronavirus.

Brazil’s pet market had 24 billion reais in revenue last year, among the three largest in the world, according to Euromonitor data. Online sales represent only 3.8% of

total sales of pet supplies in Brazil, whereas in the United States they exceed 18% said SoftBank partner Paulo Passoni in the statement.