Flávia Pini is co-founder of HiPartners, the first Brazilian venture capital firm fully dedicated to Retail Tech, investing from Pre-Seed to Series A and driving impact and outcomes across the country’s most relevant retail sectors.

With over 13 years of experience investing in and leading startups, she has been instrumental in building one of Brazil’s most active investment communities focused on retail innovation. At HiPartners, she also helped shape a unique ecosystem where retailers become investors themselves, generating a dual giveback model: financial returns and the transference of innovation directly into their core businesses. This approach positions HiPartners as a “corporate venture capital as a service,” a reference for the national retail industry and a catalyst for technology adoption across the sector.

Beyond investing, Flávia contributes as a columnist for national publications and serves as a speaker and host of the Come Together podcast, featuring conversations with entrepreneurs, retailers, and investors on digital transformation and the future of the retail ecosystem.

Investor Profile

Based In: São Paulo, Brazil

Investor Type: VC Firm

Preferred Sector(s): Retail

Preferred Stage(s): Pre Seed, Seed, Serie A

Preferred Geo(s): LATAM

Website: https://hipartners.com.br/PORTFOLIO/

LAVCA Honors

Top Women Investors in Latin America 2023, 2024, 2025