Carmen de la Cerda, Managing Partner at BuenTrip Ventures, brings over a decade of experience identifying, mentoring, and investing in early-stage startups across Latin America. Her unconventional path—from graphic designer to founder to investor—gives her a rare 360° understanding of company building. Recognized by LAVCA as one of the region’s leading women in technology, Carmen plays a key role in ecosystem development, supports successful cross-border investments, and serves on the boards of major Ecuadorian companies in the insurance and healthcare sectors.

Investor Profile

Based In: Quito, Ecuador

Board Positions: SaludSA, Veris, ECUACAP

Investor Type: VC Firm

Preferred Sector(s): B2B SaaS

Preferred Stage(s): pre-seed

Preferred Geo(s): Latam and diaspora

Website: https://www.buentrip.vc/portfolio

LAVCA Honors

Top Women Investors in Latin America 2021, 2022, 2023, 2024, 2025