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Linzor Capital Partners Acquires 70% of inConcert and Convertia

24 January 2022

Linzor Capital Partners acquired 70% of inConcert, a Spain-based, end-to-end SaaS solutions for digital marketing and customer experience with offices in Latin America, and its partner Convertia. The two companies will merge under the name inConcert Holdings.

(Linzor Capital Partners | inConcert) Madrid, Spain, January 24, 2022. Linzor Capital Partners has announced its new investment in the technology company inConcert and its partner Convertia. The fund has partnered with the companies’ founding group, who will continue to lead the business operationally. Both organizations have extensive experience in leading organizations as they transition their business model to the digital economy. inConcert’s omnichannel platform enables an organization’s communication with its clients across marketing, sales and service cycles.

With offices in Spain, Mexico, Colombia, Peru and Uruguay, and clients in more than 30 countries, this technology platform is experiencing fast growth due to the migration from on-premise to cloud solutions and the global transition to the digital economy. The group’s revenue has grown at a 32% compounded annual growth rate between 2018 and
2021, reaching ~40 million euros in revenue in 2021 while maintaining high profitability levels.

Before this operation, inConcert and Convertia had led together, as strategic partners, multiple transformation projects for clients worldwide. Convertia works with inConcert’s technology and acts as its channel partner.

The group and Linzor have designed a five-year strategic plan that contemplates a substantial increase in sales, promoting its geographical expansion in Latin America, where both companies already have a large presence, the United States, and Europe (mainly Spain, Italy, France, and Germany). The project plans to triple the companies’ headcount over the next few years, to approximately 450 employees.

Read more at Linzor Capital Partners | inConcert