Skip to content

Industry News

IGNIA Invests in Colombian e-commerce Platform LentesPlus

17 July 2017

IGNIA made an undisclosed investment in LentesPlus, with participation from Stella Maris Partners and InQlab. Headquartered in Bogotá, the company is present in Mexico, Colombia, and Chile, and plans to continue growing in these markets

(Press Release), the leading e-commerce platform for contact lenses in Latin America, receives funding from IGNIA, InQlab and Stella Maris Partners to continue its regional expansion
Mexico City, July 17, 2017 – (, a company that offers the most convenient option to buy contact lenses, today announced the completion of its Series B round. This new round of financing was led by IGNIA and includes follow-ons from existing investors Stella Maris Partners and InQlab, as well as from angel investors.

In a market where customers are traditionally required to physically go to an optical shop, paying prices as much as three times higher than in the US and facing limited inventory and availability, the platform allows customers to purchase contact lenses online simply, efficiently and more economically.

Headquartered in Bogotá, the company is present in Mexico, Colombia and Chile, and plans to continue growing in these markets. The company’s streamlined process allows for short delivery times (same day delivery in major cities) and seamless customer service, while offering competitive prices and a complete product offering. In a country like Mexico, where 43% of the population suffers from some form of visual problem and requires eye care services, is bringing an innovative and highly convenient alternative to the traditional market.

“ is uniquely positioned to lead the contact lenses market in Latin America. Its innovative and strong value proposition to the customer will allow the company to continue its rapid expansion into Mexico. We are excited to partner with its highly qualified team and look forward to supporting their growth”, said Álvaro Rodríguez Arregui, Co-Founder and Managing Partner at IGNIA.

“We are very excited to participate in this new round of, and are honored to have IGNIA join the original investors’ group. This investment reinforces our positive view on the project and on the strong management team led by Diego and Jaime. We have a lot of confidence on the long term value of and truly believe the company has the knowledge and expertise to consolidate its position as the leading player in the visual health sector in Latam”, said Armando Badillo, Managing Partner at Stella Maris Partners.

“We are very excited and grateful to bring IGNIA on board and help us boost our growth in Mexico, Colombia and Chile, as well as reinforce our international expansion”, said Jaime Oriol, Co-Founder of