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Entrepreneur Profiles

Kueski on the US$46b Consumer Credit Opportunity in Mexico

10 October 2018

Company: Kueski
Investors: Variv Capital, Crunchfund, Rise Capital, Core Ventures Group, Richmond Global Ventures, Tuesday Capital, and others
Interview with:  Adalberto Flores, Founder and CEO


LAVCA caught up with Kueski  Founder & CEO Adalberto Flores at Finnosummit Mexico in September 2018. Kueski is an online micro-lender for the middle class of Mexico that has disbursed over US$100m across almost 800k loans to date.

Flores says the US$100m threshold is a drop in the bucket compared to the total market for consumer credit in Mexico:

We estimate the market value for lending alone (single payment and installments products) to be US$8.3b. If we were to add the value of the rest of the products of the consumer credit ecosystem, i.e. credit, debit and pre-paid cards and purchase finance, we’ll be talking of a US$46.4b opportunity.

Most Mexicans still don’t have bank accounts, although Flores says the number has grown from 27% to 38.3% of the population over 25 since 2011: “Even though we might not be fully responsible for the increase on financial inclusion, we’re certainly participating by giving access to an underserved population.”

Unbanked Mexicans otherwise turn to family and friends, credit cards, savings clubs or stores (buying on layaway) for short-term loans. While Kueksi charges a weighted average interest rate of 25%, borrowers are paying closer to 28% for credit card interest and 60-69% for personal loans under US$1250.

Flores sees adoption with two main segments of clients so far: millennials and female entrepreneurs. Both make an average of US$670/month, borrow about MXN$2500-3000, and repay the loans in about three weeks with a 10-11% default rate (or about half the rate for credit cards). The female entrepreneurs tend to be mothers, with an average of two dependents.

Flores says Kueski’s current relationship with banks is limited, although the company is exploring integrations that would allow Kueski to open bank accounts for clients, or to negotiate access to declined customers.

Kueski has raised almost US$20m in equity from investors including Variv Capital, Crunchfund, Rise Capital, Core Ventures Group, Richmond Global Ventures, Tuesday Capital, Angel Ventures Mexico and others, and US$25m in debt from Victory Park Capital. The company employs about 130 people and recently hired a new CTO, Jaime Romero.