(Press Release) Capital Indigo announced that its fund “Indigo 1 FICAP” made an investment in Mexico-based Winbits.

Winbits, best known for its brand name “Clickonero”, is a leading player in the fast growing e-commerce industry in Mexico. By offering attractive discounts through flash sales in [five] different categories, the company has positioned itself as one of the favorites among Mexican consumers.

Everardo Camacho, Managing Partner of Capital Indigo, said: “We are very excited to partner with Winbits. This investment opportunity provides our investors access to a growing company actively participating in one of the most interesting and disruptive trends in the retail market worldwide. The migration of traditional retail to e-commerce is rapidly accelerating in most emerging markets, including Mexico. E-commerce in Mexico has been growing in excess of 50% per year over the past four years and Winbits is well positioned to capitalize on these dynamics”.

Arian González, CEO of Winbits, commented: “This investment round represents an unprecedented opportunity for the Company. With Indigo as our partner we are now in a position to grow our customer base and category lines. We will be able to accelerate our long-term strategy and consolidate our position as a leading player in the industry in Mexico. Indigo has already proven to provide sound strategic advice and we are looking forward to having them on our Board of Directors.”