alpha4 Ventures, Amador Holdings, Polymath Ventures, and Meesho invested US$2m in Elenas, a Colombian e-commerce platform enabling women to launch online businesses on Facebook and WhatsApp. 

(Crunchbase) – Social commerce platform Elenas is helping tens of thousands of women across Colombia launch online businesses by selling products on WhatsApp, Facebook and other social media sites.

Co-founders Thomas Harsch and Zach Oschin launched the startup two years ago at the TechCrunch Startup Battlefield and has now raised a $2 million seed round from Alpha4 Ventures, Amador Holdings, Polymath Ventures and Meesho.

Traditionally, women sell items via direct sales channels, aka catalog and door-to-door sales, which continues to be a $26 billion industry in Latin America, CEO Oschin told Crunchbase News. As a part of that growing industry, 11 million women sell products this way.

Read more at Crunchbase.