(Business Wire) Alothon Group LLC, a leading middle market private equity firm dedicated to Brazilian investments, confirmed today that its Alothon Fund III has completed the acquisition of a controlling interest in Grupo MPR. The main commercial activities of Grupo MPR are through its ownership of CNA, the leading Brazilian producer of alcohol-based cleaning products and related consumer goods, and of Alcohol Ferreira, a significant provider of industrial alcohol in the country.

Establishes Growth Platform in Consumer Cleaning and Household Products Market

Headquartered in Sao Paulo, CNA has over 30% market share in its industry segments in Brazil. It boasts leading brands such as Zulu, Zumbi and Coperalcool, distributed through over 4,300 retailers. Alcool Ferreira has an annual distilling capacity of 30 million liters of high grade specialty alcohol which is used in the food, chemical, pharmaceutical and cosmetic industries. It has over 1,000 clients.

“We are committed to helping accelerate the growth of Grupo MPR’s business, with the company’s strong management team being key to our enthusiasm for this investment. Together, we are confident we can further enhance the company’s leadership in the consumer products space,” an Alothon spokesperson said.