Rocio Wu is a Partner at F-Prime Capital investing in AI, fintech and SaaS. Born in Shanghai, and having lived in Madrid, Tokyo, Colombia and across the US, she appreciates the significance of cultural contrasts. Her approach to investing also respects the value of diverse perspectives. She was also an investor at Liquid 2 Ventures (founded by NFL Hall of Fame quarterback Joe Montana), where she invested in companies such as Chipper Cash (an African cross-border payments company valued at $2B) and Overjet (an AI platform for dentistry valued at $550M). Before her investing career, she worked at Google and Amazon in a variety of operating roles, including CorpDev, GTM Strategy, and Growth across the U.S., Japan, Spain, and China.

Rocio is a community builder and is involved in multiple groups that support the involvement of women and minorities in technology, including Xooglers, HBS Circles, and LatAm entrepreneurs. She’s physically based in the Bay Area, but you can often find her traveling to LatAm and other parts of the world, learning about different cultures and ideas. Rocio holds an M.B.A. from Harvard Business School and a B.A. from Shanghai International Studies University (joint program with Universidad Pontificia Comillas in Spain).

Investor Profile

Based In: San Francisco, US

Board Positions: Kanastra, Toku, Seis

Investor Type: VC Firm

Preferred Sector(s): Fintech, Enterprise, AI

Preferred Stage(s): Seed to Series B

Preferred Geo(s): LatAm, US

Website: https://fprimecapital.com/team-member/rocio-wu/

LAVCA Honors

Top Women Investors in Latin America 2025

Emerging Women Investors in Latin America 2023, 2024