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Truffle Capital Portfolio Company Acquires Brazil-based MediaFactory

4 January 2011

(BusinessWire/Truffle Capital) January 4, 2011 – Truffle Capital, a major European private equity firm, announced that its portfolio company LeadMedia has acquired MediaFactory, a leading online performance marketing company based in Sao Paulo (Brazil).

LeadMedia is a leading European online performance marketing company with headquarters in Paris, France. Founded by Stephane Darracq (a French serial technology entrepreneur) and backed by Truffle Capital, LeadMedia provides its business clients with a number of internet marketing solutions, including qualified traffic generation, lead and traffic retargeting, online customer relationship management (CRM), lead generation and the sale of tailor-made technology solutions for behavioural and semantic targeting.

Following its merger with MediaFactory, LeadMedia group intends to achieve a turnover in excess of 25 million USD in 2011 with its team of 100 specialists based in Paris, Sao Paulo and Los Angeles.

“Our presence in the Brazilian market since 2009 has enabled us to confirm the economic vigor of this sector, with its triple-digit annual growth rates! Acquisition of Media Factory means that we’ll have solid foundations on which to build our business, thanks to a high-quality local management team and 70 staff”, said Stéphane Darracq, Chairman, LeadMedia.

Bernard Louis Roques, Truffle Capital’s co-founder in charge of the IT portfolio, commented: “The relevance of LeadMedia’s business model (as evidenced by strong growth in its home market in France) has been emphasized by the company’s entry onto the Brazilian market – a market with a sharp focus on performance marketing and social media. Thanks to this major acquisition, LeadMedia has created its second home market.”

About Truffle Capital 
Founded in 2002 in Paris, Truffle Capital is a major European private equity firm. It invests in and builds technology leaders in the IT, life science and energy sectors. With €400 million under management, Truffle Capital is managed by a team of four partners with decades of successful investment and entrepreneurial experience in both Europe and Silicon Valley. Truffle Capital seeks to achieve superior financial returns by leveraging its industry knowledge, extensive network and focus on spin-offs to identify business ventures that match latent market needs.