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Promotora Venture Capital Exits Easy Solutions

30 May 2013

(PRWeb) Medellín, Colombia-Promotora’s Venture Capital Fund makes its second exit as Medina Capital Partners buys stake in Easy Solutions.

Promotora, the leading Venture Capital Fund in Colombia, is pleased to announce that it has divested from another of its portfolio companies, Easy Solutions, the only security vendor focused on Total Fraud Protection®, selling its stake of ownership to Medina Capital Partners who also invested in Series B equity to help the company launch its sales and marketing efforts.

Easy Solutions is Promotora´s first exit in the Information Technology Industry, and the second for its Venture Capital Fund, that still has four companies on its portfolio.
“It shows that VC model works well in Colombia and that the goal of the Fund to invest in globally competitive and innovative tech companies is being achieved, generating high returns to investors” said Francisco Mira, Managing Director of Promotora, adding that the exit responds to a planned investment thesis, and it is good news for the Latin American Venture Capital Industry.

Promotora invested in Easy Solutions in 2010, since then, the company implemented an aggressive growing plan, that included accomplishments as: being selected to Gartner’s 2010 and 2011 Magic Quadrant for Web Fraud Detection as a niche player, being named by INC Magazine to INC500 list of the fastest-growing private companies in the US (2011), and being selected as a Red Herring Top 100 North America Tech Startup (2012), that gave the company the traction to arouse the interest of an US investor. Consequently, the entry of Medina Capital Partners responds to the growth strategy that Easy Solutions has had in the market. “For Promotora it is a privilege to work with talented Colombian entrepreneurs who have the passion and vision to generate Colombian innovation companies that are globally competitive.” emphasizes Mr. Mira.

Promotora is a Growth Equity and Venture Capital fund manager. It currently manages US67 million in Colombia. Through its venture capital fund, it invests in highly innovative companies in the sectors of information technology, life sciences and applied engineering services.

Easy Solutions delivers Total Fraud Protection® to over 100 clients, with over 32 million end users. The company’s products protect against phishing, pharming, malware, Man-in-the-Middle and Man-in-the-Browser attacks, and deliver multifactor authentication and transaction anomaly detection. For more information, visit

Medina Capital is a high-growth equity investment firm focused on IT infrastructure companies in areas such as cloud computing, cybersecurity, big data, software-defined security and software-defined networking. The firm’s philosophy emphasizes investing in high-growth companies with established products or services that will benefit from Medina Capital’s strategic guidance. For more information about Medina Capital, please visit