(peHUB) July 5 2012 – Woodbridge International is pleased to announce the sale of its client, São Paulo-based LM Sistemas, to Genesys Laboratórios de Telecomunicações Ltda of Brazil, a division of U.S.-based Genesys Telecommunications Laboratories, and a portfolio company of Permira, a private equity group headquartered in the U.K.

LM Sistemas develops customized interactive voice response (IVR) software and services for customer contact centers in Brazil.

“We are honored to become a part of Genesys and deliver even better products and services for our customers in Brazil, while also taking our innovations to new markets worldwide,” said Alexandre Bichir, CEO, LM Sistemas in today’s announcement of the deal by Genesys. LM Sistemas will operate under the global Genesys brand.

Genesys provides customer service and contact center software and services to more than 2,000 customers in 80 countries. Genesys software also optimizes processes and the performance of customer-facing employees across the enterprise.

The transaction was completed by the senior M&A advisors in Woodbridge’s Northern California office and Permira’s team in Menlo Park, California.

Woodbridge International was founded in 1993 and is an innovative middle-market M&A firm headquartered in New Haven, CT. The firm serves clients from its eight North American offices and locations in the Netherlands, Mexico, Argentina, Brazil and Honduras.