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Mountain do Brasil, Macmillan Digital Education and 500 Startups invest in Brazilian EdTech startup Veduca

13 February 2013

(Press Release) Veduca (, a Brazilian based online video platform that aggregates and curates publicly available educational content from the world’s top universities and annotates this content with meta tags and Portuguese subtitles to make it searchable based on key words; thus making it easily accessible to the Brazilian population, raises capital from Mountain do Brasil, Macmillan Digital Education and 500 Startups.

Veduca democratises access to top-quality education in Brazil by offering free video content from lectures from a wide range of subjects from some of the world’s top universities, including MIT, Harvard, Yale & Princeton. Shown in their original English language format, subtitled in Portuguese, students can follow university lectures on a wide variety of subjects. Registering gives the user the ability to leave comments, rate lectures, and create a favourites’ playlist. The service also boasts collaborative subtitling – whereby any user can help to translate the content to Portuguese. Intelligent content curation via meta-tag searching of the course content has been the key to Veduca’s early success and early reputation as a market leader in Brazil.

Commenting on the investment Nicolas Gautier, Mountain do Brasil’s Managing Partner said today, “There is a massive opportunity in Brazil, where only 1.8% of the population have any understanding of the English language, whilst the vast majority of global educational content is in English. Veduca, through its collaborative interaction tools and clever subtitling addresses the pent-up demand in the market for access to quality educational content.”

“We are passionate about education and the internet, which is exactly what Veduca offers and we are very proud to be working with such dynamic entrepreneurs and an experienced group of investors.” adds Cyrill Wiget, Mountain do Brasil’s Managing Partner.

Commenting on the investment, Managing Director of Macmillan Digital Education, Matthias Ick, said today, “This is a major step in our intention to provide a catalyst for the next phase of our ambitious plans in Brazil and the wider region. Together with Veduca, we will support and enhance the development of technology driven-education in Brazil. We are convinced that Veduca will play an important role in helping us reach our goal to support people in their life-long learning journey.”

“Mountain do Brasil’s local support with contribution from Macmillan, one of the most respectable content providers in the world gives us not only credibility but opens a range of opportunities,” says Carlos Souza, founder of Veduca.

Based at the headquarters of Mountain do Brasil, Veduca is developing the second version of the platform. The new website will have tools for students to interact with each other, memory quizzes including features such as word search within the video lectures. Additionally, the company will in the future be looking to offer courses with certification.