Mexican venture capital firm IGNIA made an undisclosed investment in KarmaPulse, a Mexico-based social analystics company. 

(IGNIA) The Mexican venture capital firm IGNIA today announced their investment in KarmaPulse (www.karmapulse.com), a company dedicated to mining, monitoring, interpretation and visualization of data in social networks. KarmaPulse democratizes social analytics and social listening so anyone can make better decisions for their company or organization. The company analyzes conversations and messages of social media platforms like Twitter and Facebook, interprets all the data generated by users and extracts relevant information.

Today, there are more than 65 million social media users in Mexico, with increasing peer-to-peer and customer-to-company interactions. Yet, before KarmaPulse there was no easy, reliable and affordable way to get real time analysis of data from Spanish-speaking social media users. The company is focused on serving any customer size at a reasonable price. “IGNIA is excited to partner with a company that puts cutting edge data analytics technology available to companies of all sizes to Spanish speaking markets,” states Alvaro Rodiguez Arregui, Co-Founder and Managing Partner at IGNIA.

“We believe in connecting people through technology with smart and affordable products. Our goal is to place social data’s power and intelligence in anyone’s hands for smarter real time decision making. We are very excited to work with IGNIA hand-in-hand to make this happen!” commented Ximena Iñigo, Co-Founder and CEO of Karmapulse.