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HUNT Mobile Ads closes second round of investment

19 September 2011

(HUNT Mobile Ads) September 19, 2011 – HUNT Mobile Ads, the regional leader in mobile advertising on websites and applications, and the first Latin American company to develop this business model, announced that it has completed its second round of funding led by Cap Ventures and Enzyme Venture Capital. The round was completed with a few individual investors that will bring strategic value to the company.

HUNT Mobile Ads will use the funding to develop new features within its platform, and to continue regional expansion.

The company currently has offices in the United States, Mexico and Argentina. HUNT Mobile Ads represents inventories such as Microsoft-Prodigy (Hotmail, Messenger and MSN), Sony Ericsson (TrackID), and eBuddy, among others. Clients such as L’Oreal, Sony, BestDay, Movistar, Nokia, Despegar, Adidas, McDonalds, LG, Mazda, Groupon, Reebok, Absolut and Google have run campaigns with HUNT.

Alejandro Sas and Gaston Bercun, Co-Founders & Directors at HUNT Mobile Ads, commented on the operation: “We are pleased and excited by the support of our investors, who not only see the bright future we have, but also value the results we have already obtained, the Management, the Board and the vision that we have of the industry. It’s definitely a turning point in HUNT’s growth, which involves the opening of new offices and new strategic partnerships.”

Meanwhile, Diego Martinez Nuñez, also Co-Founder & Director of HUNT Mobile Ads, added: “The cell phone is everywhere now, and accompanies people throughout the day, reaching a greater penetration than computers, TV or radio. The advertising industry has realized this and is embracing this new media, with agencies, brands and consumers responding to it very well. This new capitalization round will enable us to continue to help brands and agencies to provide a unique experience for their consumers. We have been in the mobile industry for 10 years, and mobile advertising is here, today. ”

Ariel Muslera, a partner at Cap Ventures and new board member at HUNT, added: “Mobile advertising is not a promise anymore. HUNT is uniquely well positioned to provide innovative and efficient services in this growing space. We believe that they possess the right strategy and the right team, and we will support them as they continue to grow their business, which has already shown impressive growth rates in less than one year in business”.

About Mobile Ads HUNT
HUNT Mobile Ads is the first mobile advertising network catering to Latin America, Brazil and the U.S. Hispanic markets, and offers solutions to discover, build brands and leverage the mobile Internet sector. HUNT Mobile Ads develops technologies for media businesses in the mobile environment and invests in tools to improve this environment. The mobile advertising sector presents unique challenges and opportunities, and HUNT Mobile Ads has the knowledge and tools to address them. For additional information