DILA Capital and Kayyak Ventures led a USD15m Series A for Fairplay, a Mexican revenue-based financing platform for DTC e-commerce brands and marketplaces, with participation from Elevar Equity and Speedinvest. Fairplay also secured USD20m in debt financing from Architect Capital. 

(TechCrunch) – Mexican revenue-based investment startup Fairplay secured $35 million in Series A funding to invest in the online marketing campaigns of direct-to-consumer e-commerce brands and marketplace sellers in Latin America.

The investment round consists of $15 million in equity, co-led by Dila Capital and Kayyak Ventures, and participation from Speedinvest and Elevar Equity, and $20 million in debt led by Architect Capital. Existing investors in the round also included QED Investors, Nazca and several individual investors, including Kavak CEO Carlos García, Jüsto CEO Ricardo Weder and ZeBrands CEO Carlos Salinas. In total, the company has raised $40 million.

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