Dalus Capital led a US$3m Series A investment in Sirena, an Argentine mobile sales solution, with participation from NXTPLabs and unnamed local funds. 

(Press Release) Mexico City, Mexico (June 27, 2018) – ​Sirena (​www.getsirena.com​), has announced the closing of its $3 Million Series A investment led by Dalus Capital, with participation from NXTP Labs and other regional funds. The round will go towards accelerating growth, expanding Sirena’s geographic presence, and developing additional products and functionalities related to communication and AI.
Sirena integrates businesses most-used communication channels such as MercadoLibre, phone calls, Facebook or Whatsapp onto one intuitive app that allows business to capture, distribute and follow up with leads automatically. The Company is a pioneer in the industry, offering its clients an automatic solution for contacting leads, facilitating communication and ensuring follow-up.

Among its primary clients are companies such as Volkswagen, Sura Insurance, and a large number of car dealerships, insurance companies, real estate and finance companies. The company has a physical presence in Mexico, Argentina and Brazil, on top of operations in various other Latin American countries and Spain.

“We expect accelerated growth in the next year. Our focus will be on bringing new solutions to market and improving the quality of our services. We appreciate the support of our clients during our first 2 years. Now is the time to work even harder for them,” confirmed Miguel Ángel Morkin, CEO and
co-founder of Sirena.

Diego Serebrisky, Managing Partner for Dalus Capital, mentioned, “we believe Mexico holds huge potential for Sirena. These last two years have delivered great results and we are betting they cement their position as the market leader in the country.”

“More and more, clients are demanding instant attention and service. Sirena helps traditional companies accelerate their response rate in industries where the first to attend a lead often wins the business. We are excited to help Sirena become the leading sales communication tool in Latin America,” noted NXTP’s Gonzalo Costa.