{"id":20398,"date":"2018-08-20T17:34:35","date_gmt":"2018-08-20T17:34:35","guid":{"rendered":"https:\/\/www.lavca.org\/the-venture-city-velum-ventures-grupo-cisneros-lead-us4-5m-series-a-in-social-marketing-platform-fluvip-en-espanol\/"},"modified":"2018-08-20T17:34:35","modified_gmt":"2018-08-20T17:34:35","slug":"the-venture-city-velum-ventures-grupo-cisneros-lead-us4-5m-series-a-in-social-marketing-platform-fluvip-en-espanol","status":"publish","type":"post","link":"https:\/\/www.lavca.org\/the-venture-city-velum-ventures-grupo-cisneros-lead-us4-5m-series-a-in-social-marketing-platform-fluvip-en-espanol\/","title":{"rendered":"The Venture City, Velum Ventures & Grupo Cisneros Lead US$4.5m Series A in Social Marketing Platform Fluvip (en espanol)"},"content":{"rendered":"

The Venture City, Velum Ventures and Grupo Cisneros led a US$4.5m Series A in Fluvip<\/strong>, a Colombian influencer marketing platform with offices in Argentina, Mexico, Brazil, the US and Spain. Fluvip was founded by Sebasti\u00e1n Jasminoy in Bogot\u00e1 in 2012.<\/em><\/p>\n

(Pulso Social<\/a>)\u00a0La ronda de financiaci\u00f3n Serie A de la startup fundada en Colombia en 2013 fue liderada por\u00a0TheVentureCity, Velum Ventures y Grupo Cisneros.<\/p>\n

La startup l\u00edder en Influencer Marketing de Am\u00e9rica Latina alcanz\u00f3 un hito m\u00e1s en su misi\u00f3n de\u00a0conectar a las grandes marcas con los mejores creadores de contenido para entregar resultados<\/strong>.\u00a0Fluvip<\/a>\u00a0<\/strong>acaba de levantar US$4.5 millones en una ronda de financiaci\u00f3n Serie A liderada por\u00a0TheVentureCity, Velum Ventures y Grupo Cisneros.<\/p>\n

Con los nuevos recursos, la startup no solo busca crecer y consolidarse en Espa\u00f1a, Am\u00e9rica Latina y Estados Unidos sino tambi\u00e9n\u00a0mejorar la calidad de los contenidos y el conocimiento y profundidad de los datos<\/strong>.\u00a0\u201cNo es igual una historia de Instagram que una foto o un video y nosotros podemos predecir resultados. Nuestro futuro va de la mano de los datos; sin ellos solo tenemos opiniones y se necesitan certezas\u201d<\/em>, explic\u00f3 Sebasti\u00e1n Jasminoy, CEO de Fluvip.<\/p>\n

Fundad en 2013 ante\u00a0el auge de las campa\u00f1as de marketing en plataformas sociales con influencers, Fluvip ha buscado\u00a0profesionalizar el sector a trav\u00e9s de la medici\u00f3n y el an\u00e1lisis de los resultados de las campa\u00f1as, para lo cual utiliza\u00a0Machine Learning<\/em>\u00a0e Inteligencia Artificial Predictiva<\/strong>.<\/p>\n

Laura Gonz\u00e1lez-Est\u00e9fani, CEO y fundadora de\u00a0TheVentureCity<\/a>, se refiri\u00f3 a algunos de los atributos de la startup:\u00a0\u201cNos fascina su \u00edmpetu y lo demostrado por la compa\u00f1\u00eda para salir adelante en momentos boyantes y tambi\u00e9n en los complicados<\/strong>. Nos encanta su capacidad para equilibrar equipo e impacto\u201d<\/em>. Y resalt\u00f3 el trabajo conjunto para lograr la inversi\u00f3n:\u00a0\u201cHemos trabajado codo con codo con ellos para conseguir sacar adelante una inversi\u00f3n complicada por la legislaci\u00f3n espa\u00f1ola, donde no es sencillo invertir\u201d<\/em>.<\/p>\n

Reconocida y apoyada por redes como Endeavor y aceleradoras como Wayra, Fluvip ya\u00a0<\/i>atiende\u00a0a marcas globales\u00a0como Coca Cola, Pepsi, Sony, Samsung, VISA, Master Card, HBO, Unilever, Nestl\u00e9, Microsoft y Adidas, entre otras.<\/p>\n

Precisamente y ante la nueva ronda de financiaci\u00f3n, Johanna Harker, Directora de Wayra Colombia, destac\u00f3 que\u00a0\u201cFLUVIP es uno de los mayores casos de \u00e9xito y de crecimiento acelerado que hemos visto<\/strong>. Desde un principio aprovech\u00f3 el apoyo de Wayra y Telef\u00f3nica para fortalecer su negocio y producto y para abrir nuevos mercados con una ejecuci\u00f3n admirable\u201d<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Venture City, Velum Ventures and Grupo Cisneros led a US$4.5m Series A in Fluvip, a Colombian influencer marketing platform with offices in Argentina, Mexico, Brazil, the US and Spain. Fluvip was founded by Sebasti\u00e1n Jasminoy in Bogot\u00e1 in 2012.<\/p>\n","protected":false},"author":1,"featured_media":4855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"\nThe Venture City, Velum Ventures & Grupo Cisneros Lead US$4.5m Series A in Social Marketing Platform Fluvip (en espanol) - LAVCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavca.org\/the-venture-city-velum-ventures-grupo-cisneros-lead-us4-5m-series-a-in-social-marketing-platform-fluvip-en-espanol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Venture City, Velum Ventures & Grupo Cisneros Lead US$4.5m Series A in Social Marketing Platform Fluvip (en espanol) - LAVCA\" \/>\n<meta property=\"og:description\" content=\"The Venture City, Velum Ventures and Grupo Cisneros led a US$4.5m Series A in Fluvip, a Colombian influencer marketing platform with offices in Argentina, Mexico, Brazil, the US and Spain. 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