{"id":20190,"date":"2018-04-12T20:01:38","date_gmt":"2018-04-12T20:01:38","guid":{"rendered":"https:\/\/www.lavca.org\/cedro-capital-makes-undisclosed-investment-in-brazils-getrak-em-portugues\/"},"modified":"2018-04-12T20:01:38","modified_gmt":"2018-04-12T20:01:38","slug":"cedro-capital-makes-undisclosed-investment-in-brazils-getrak-em-portugues","status":"publish","type":"post","link":"https:\/\/www.lavca.org\/cedro-capital-makes-undisclosed-investment-in-brazils-getrak-em-portugues\/","title":{"rendered":"Cedro Capital Makes Undisclosed Investment in Brazil\u2019s Getrak (em portugu\u00eas)"},"content":{"rendered":"

Cedro Capital made an undisclosed investment in Getrak<\/strong>, a Brazilian startup providing enterprise IoT tracking software for the automotive sector.<\/em><\/p>\n

(ITF 365<\/a>)\u00a0A\u00a0Getrak<\/strong>, companhia especializada em desenvolvimento de softwares para IoT, recebeu investimento do fundo de venture capital gerido pela Cedro Capital e est\u00e1 pronta para dar mais um passo em seu plano de expans\u00e3o no setor de transporte e log\u00edstica. A empresa atua em todo o territ\u00f3rio nacional, est\u00e1 presente em 250 cidades e tem ve\u00edculos rastreados em mais de 3 mil munic\u00edpios.<\/p>\n

A companhia \u00e9 atualmente respons\u00e1vel pelo monitoramento de 390 mil objetos \u2013 sendo 90% deles autom\u00f3veis, e mira chegar aos 700 mil itens monitorados at\u00e9 o fim de 2019. O investimento ainda ser\u00e1 destinado ao desenvolvimento de novos dispositivos, servi\u00e7os de conectividade, implanta\u00e7\u00e3o de redes IoT e pesquisas no setor. Isso permitir\u00e1 expandir o mercado de rastreamento para itens ainda pouco usuais, tais como trens e objetos de alto valor.<\/p>\n

O aporte \u00e9 fruto dos resultados s\u00f3lidos que a empresa vem apresentando desde 2014. Nos \u00faltimos quatro anos seu faturamento aumentou 40% ao ano e no mesmo per\u00edodo sua carteira de clientes aumentou 260%. Segundo Alessandro Machado, s\u00f3cio da Cedro Capital, a empresa passou por uma s\u00e9rie de ajustes internos para se tornar eleg\u00edvel ao investimento. \u201cH\u00e1 tr\u00eas anos a companhia vem realizando a\u00e7\u00f5es planejadas, entre elas a contrata\u00e7\u00e3o de uma consultoria focada em gest\u00e3o estrat\u00e9gica e governan\u00e7a. Esses fatores contribu\u00edram para an\u00e1lise e aprova\u00e7\u00e3o do investimento\u201d, conta.<\/p>\n

A Getrak deseja ampliar a sua carteira de clientes que hoje conta com 600 empresas, entre eles Magneti Marelli, Volkswagen, Ticket, Localiza etc. Como consequ\u00eancia dessa movimenta\u00e7\u00e3o, o esperado \u00e9 ampliar o atual market-share de 16%.<\/p>\n

Para Frederico Menegatti, CEO da Getrak, a conectividade est\u00e1 passando por um momento de mudan\u00e7a e disrup\u00e7\u00e3o, por isso, a tend\u00eancia \u00e9 que aconte\u00e7am ciclos tecnol\u00f3gicos menores. \u201cFrente a este cen\u00e1rio, a Getrak se sente respons\u00e1vel por buscar as melhores solu\u00e7\u00f5es, no melhor custo poss\u00edvel para seus clientes e parceiros\u201d, afirma.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cedro Capital made an undisclosed investment in Getrak, a Brazilian startup providing enterprise IoT tracking software for the automotive sector.<\/p>\n","protected":false},"author":1,"featured_media":4492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"\nCedro Capital Makes Undisclosed Investment in Brazil\u2019s Getrak (em portugu\u00eas) - LAVCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavca.org\/cedro-capital-makes-undisclosed-investment-in-brazils-getrak-em-portugues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cedro Capital Makes Undisclosed Investment in Brazil\u2019s Getrak (em portugu\u00eas) - 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