{"id":19594,"date":"2017-05-08T13:51:05","date_gmt":"2017-05-08T13:51:05","guid":{"rendered":"https:\/\/www.lavca.org\/u-s-fund-acquires-socialtools-en-espanol\/"},"modified":"2017-05-08T13:51:05","modified_gmt":"2017-05-08T13:51:05","slug":"u-s-fund-acquires-socialtools-en-espanol","status":"publish","type":"post","link":"https:\/\/www.lavca.org\/u-s-fund-acquires-socialtools-en-espanol\/","title":{"rendered":"U.S. Fund Acquires SocialTools (en espa\u00f1ol)"},"content":{"rendered":"<p><em>SocialTools, an Argentina-based social media management platform, has been acquired by a U.S. fund for an undisclosed amount. Investors in SocialTools include Wayra, the accelerator of <a href=\"https:\/\/www.openfuture.org\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Telefonica Open Future_<\/a>, and 500 Startups. <\/em><\/p>\n<ul>\n<li>En cinco a\u00f1os, lleg\u00f3 con su servicio a 170 pa\u00edses<\/li>\n<li>Fue transferida a Wired Investor y apunta al mercado de Hispanoam\u00e9rica.<\/li>\n<li>Lanzan dos nuevos productos en alianza con Wayra, la aceleradora de Telef\u00f3nica.<\/li>\n<\/ul>\n<p>(<a href=\"http:\/\/www.lavoz.com.ar\/negocios\/la-startup-cordobesa-socialtools-fue-adquirida-por-un-fondo-de-eeuu\" target=\"_blank\" rel=\"noopener noreferrer\">La Voz<\/a>) German Merlo y Lucas Emma cumplieron el sue\u00f1o de todo emprendedor tecnol\u00f3gico. Fundaron una empresa en C\u00f3rdoba, la convirtieron en una firma global, la vendieron a un fondo inversor norteamericano y, ahora, contin\u00faan emprendiendo. Todo esto en s\u00f3lo cinco a\u00f1os.<\/p>\n<p>Se trata de SocialTools, un emprendimiento local nacido en 2012, que comenz\u00f3 como una herramienta para que las empresas administraran campa\u00f1as y concursos en las redes sociales. Al poco tiempo, se asoci\u00f3 con Wayra, una aceleradora (organizaci\u00f3n que toma emprendedores para hacerlos crecer). Wayra, del Grupo Telef\u00f3nica, le compr\u00f3 el 10 por ciento de las acciones. A partir de all\u00ed, empez\u00f3 a posicionarse a nivel global, para llegar a 150 mil clientes en 30 pa\u00edses.<\/p>\n<p>Luego recibi\u00f3 un aporte de capital de 500 Startups, uno de los fondos de inversi\u00f3n m\u00e1s importantes del Silicon Valley, el famoso parque tecnol\u00f3gico ubicado en San Francisco, Estados Unidos.<\/p>\n<p>En 2015 compraron Postcron, una startup holandesa enfocada en la gesti\u00f3n de redes sociales para empresas que desarrolla herramientas para programar autom\u00e1ticamente publicaciones en Facebook, en Instagram, en Twitter, en Google+ y en LinkedIn.<br \/>\nUnidas, SocialTools y Postcron gestionaron m\u00e1s de tres millones de cuentas sociales en 170 pa\u00edses del mundo.<\/p>\n<p>Cordobesa global<\/p>\n<p>\u201cEsto es una gran validaci\u00f3n para el ecosistema emprendedor argentino, que una vez m\u00e1s demuestra que es posible encontrar la soluci\u00f3n a un problema global, desarrollar un buen producto, comercializarlo en todo el mundo y hacerlo desde cualquier ciudad del pa\u00eds con talento local\u201d, asegura Lucas Emma.<\/p>\n<p>Los emprendedores cordobeses vendieron la marca SocialTools, la tecnolog\u00eda desarrollada y su paquete de clientes.<\/p>\n<p>Esto les permite quedarse con Postcron y con la veintena de personas que trabajan con ellos en Estados Unidos, en M\u00e9xico, en Colombia, en Brasil y en Argentina, de los cuales 13 est\u00e1n en C\u00f3rdoba.<\/p>\n<p>Adem\u00e1s, seguir\u00e1n asociados a Wayra. Juntos est\u00e1n lanzando dos nuevos productos que apuntan a todo el mercado hispanoamericano.<\/p>\n<p>Uno de ellos es una plataforma de marketing que unifica las comunicaciones tanto para redes sociales como para correo electr\u00f3nico. Seg\u00fan Emma, lo lanzaron en Estados Unidos el mes pasado con buena recepci\u00f3n. Paralelamente, est\u00e1n presentando su servicio \u201cExpertos en Marketing\u201d, por el cual un asesor de la firma puede desarrollar campa\u00f1as publicitarias en Facebook y en Google para las Pyme que no tienen personal capacitado en este tipo de actividades.<\/p>\n<p>Nueva casa. A un \u201ccoworking\u201d. El equipo de Postcron se muda a La Maquinita, en Nueva C\u00f3rdoba. Seg\u00fan Emma, en el coworking tendr\u00e1n un piso exclusivo. Al interactuar con otras personas podr\u00e1n vincularse con talento local. \u201cSe comparte auto con Uber y casa con Airbnb; tambi\u00e9n se puede compartir espacio de trabajo\u201d, dice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SocialTools, an Argentina-based social media management platform, has been acquired by a U.S. fund for an undisclosed amount. Investors in SocialTools include Wayra, the accelerator of Telefonica Open Future_, and 500 Startups. En cinco a\u00f1os, lleg\u00f3 con su servicio a 170 pa\u00edses Fue transferida a Wired Investor y apunta al mercado de Hispanoam\u00e9rica. Lanzan dos<a href=\"https:\/\/www.lavca.org\/u-s-fund-acquires-socialtools-en-espanol\/\">Continue reading <span class=\"sr-only\">&#8220;U.S. Fund Acquires SocialTools (en espa\u00f1ol)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.S. Fund Acquires SocialTools (en espa\u00f1ol) - LAVCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavca.org\/u-s-fund-acquires-socialtools-en-espanol\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Fund Acquires SocialTools (en espa\u00f1ol) - LAVCA\" \/>\n<meta property=\"og:description\" content=\"SocialTools, an Argentina-based social media management platform, has been acquired by a U.S. fund for an undisclosed amount. 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