{"id":19339,"date":"2016-12-05T15:41:21","date_gmt":"2016-12-05T15:41:21","guid":{"rendered":"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/"},"modified":"2016-12-05T15:41:21","modified_gmt":"2016-12-05T15:41:21","slug":"parma-invests-r10m-in-vertis-em-portugues","status":"publish","type":"post","link":"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/","title":{"rendered":"Parma Invests R$10m in Vertis (em portugu\u00eas)"},"content":{"rendered":"

(TI INSIDE Online<\/a>) Brazilian investment fund and investor in Fast Shop, Parma, has invested in Vertis, a Brazil-based B2B enterprise commerce company for R$10m.<\/p>\n

O fundo de investimentos Parma, que tem em seu portf\u00f3lio a Fast Shop, entre outras companhias, fez um aporte de R$ 10 milh\u00f5es na Vertis, fornecedora de infraestrutura de com\u00e9rcio digital. A empresa deve receber todo o valor at\u00e9 2017.<\/p>\n

A parceria vai dar origem \u00e0 Fast Channel, que aposta em um mercado com estimativa de movimentar US$ 6,7 trilh\u00f5es por ano at\u00e9 2020, o dobro do B2C, segundo proje\u00e7\u00e3o da consultoria Frost & Sullivan.<\/p>\n

A Fast Channel oferece um modelo chamado DSaaS (Digital Sales as a Service, ou vendas digitais como servi\u00e7o), que tem por objetivo aumentar as vendas. Na pr\u00e1tica, \u00e9 composto de uma infraestrutura completa de tecnologia e intelig\u00eancia de e-commerce que substitui ou complementa os canais tradicionais.<\/p>\n

“Mais do que uma plataforma tecnol\u00f3gica, incorporamos know-how de vendas e marketing ao ambiente do e-commerce para garantir o sucesso do neg\u00f3cio”, conta Mauricio Di Bonifacio, fundador da Vertis que assumiu a diretoria da Fast Channel. O servi\u00e7o acaba de ser lan\u00e7ado, depois de passar por longo per\u00edodo de matura\u00e7\u00e3o.<\/p>\n

Outro objetivo da plataforma \u00e9 otimizar a maneira como as empresas distribuem seus produtos, alavancando a for\u00e7a da pr\u00f3pria marca para potencializar o resultado dos canais. “Grandes companhias se relacionam bem com as maiores redes varejistas e distribuidores, mas t\u00eam dificuldades em alcan\u00e7ar os clientes corporativos da ponta. Facilitar essa negocia\u00e7\u00e3o na internet \u00e9 ben\u00e9fico para todas as partes envolvidas”, comenta Di Bonifacio.<\/p>\n

Para o consultor Carlos Bassi, que possui larga experi\u00eancia na ind\u00fastria de tecnologia e servi\u00e7os e atua como advisor na Fast Channel, al\u00e9m de potencializar resultados, o modelo \u00e9 uma tend\u00eancia. “A desintermedia\u00e7\u00e3o \u00e9 um dos efeitos comuns da transforma\u00e7\u00e3o digital, mas a otimiza\u00e7\u00e3o dos canais existentes \u00e9 um passo fundamental e que n\u00e3o pode ser negligenciado \u2014 mesmo para as empresas que almejam ter uma rela\u00e7\u00e3o direta com o cliente no canal digital”, explica.<\/p>\n

Bassi destaca, ainda, a possibilidade que o DSaaS oferece de potencializar os canais tradicionais de venda por meio de integra\u00e7\u00e3o de leads e pedidos captados no e-commerce.<\/p>\n

O processo de implementa\u00e7\u00e3o do servi\u00e7o utiliza uma metodologia inspirada no conceito de startup enxuta, o que possibilita testar hip\u00f3teses e crescer a opera\u00e7\u00e3o de forma gradual. “A estrat\u00e9gia permite a valida\u00e7\u00e3o do modelo ideal, que \u00e9 espec\u00edfico de cada ind\u00fastria, sem a necessidade de investimentos em customiza\u00e7\u00e3o e integra\u00e7\u00e3o com sistemas legados, reduzindo drasticamente o risco e os custos inerentes a um processo de inova\u00e7\u00e3o”, finaliza Di Bonifacio.<\/p>\n

O modelo de neg\u00f3cio \u00e9 baseado em comiss\u00f5es sobre as vendas. A expectativa da empresa \u00e9 alcan\u00e7ar faturamento de R$ 12 milh\u00f5es em 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"

(TI INSIDE Online) Brazilian investment fund and investor in Fast Shop, Parma, has invested in Vertis, a Brazil-based B2B enterprise commerce company for R$10m. O fundo de investimentos Parma, que tem em seu portf\u00f3lio a Fast Shop, entre outras companhias, fez um aporte de R$ 10 milh\u00f5es na Vertis, fornecedora de infraestrutura de com\u00e9rcio digital.Continue reading “Parma Invests R$10m in Vertis (em portugu\u00eas)”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"\nParma Invests R$10m in Vertis (em portugu\u00eas) - LAVCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parma Invests R$10m in Vertis (em portugu\u00eas) - LAVCA\" \/>\n<meta property=\"og:description\" content=\"(TI INSIDE Online) Brazilian investment fund and investor in Fast Shop, Parma, has invested in Vertis, a Brazil-based B2B enterprise commerce company for R$10m. O fundo de investimentos Parma, que tem em seu portf\u00f3lio a Fast Shop, entre outras companhias, fez um aporte de R$ 10 milh\u00f5es na Vertis, fornecedora de infraestrutura de com\u00e9rcio digital.Continue reading "Parma Invests R$10m in Vertis (em portugu\u00eas)"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/\" \/>\n<meta property=\"og:site_name\" content=\"LAVCA\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-05T15:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lavca.org\/wp-content\/uploads\/2023\/10\/Vertis.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1226\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dystrick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lavca_org\" \/>\n<meta name=\"twitter:site\" content=\"@lavca_org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dystrick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/\"},\"author\":{\"name\":\"dystrick\",\"@id\":\"https:\/\/www.lavca.org\/#\/schema\/person\/c2aca6233792370eb0c8be5b3e3b0278\"},\"headline\":\"Parma Invests R$10m in Vertis (em portugu\u00eas)\",\"datePublished\":\"2016-12-05T15:41:21+00:00\",\"dateModified\":\"2016-12-05T15:41:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/\"},\"wordCount\":494,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.lavca.org\/#organization\"},\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/\",\"url\":\"https:\/\/www.lavca.org\/parma-invests-r10m-in-vertis-em-portugues\/\",\"name\":\"Parma Invests R$10m in Vertis (em portugu\u00eas) - 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