{"id":18833,"date":"2015-10-13T14:08:44","date_gmt":"2015-10-13T14:08:44","guid":{"rendered":"https:\/\/www.lavca.org\/e-bricks-digital-makes-first-exit-with-sale-of-pontomobi-to-dentsu-aegis-network-em-portugues\/"},"modified":"2015-10-13T14:08:44","modified_gmt":"2015-10-13T14:08:44","slug":"e-bricks-digital-makes-first-exit-with-sale-of-pontomobi-to-dentsu-aegis-network-em-portugues","status":"publish","type":"post","link":"https:\/\/www.lavca.org\/e-bricks-digital-makes-first-exit-with-sale-of-pontomobi-to-dentsu-aegis-network-em-portugues\/","title":{"rendered":"e.Bricks Digital Makes First Exit with Sale of Pontomobi to Dentsu Aegis Network (em portugu\u00eas)"},"content":{"rendered":"

(Baguete<\/a>) e.Bricks has made its first exit by selling mobile marketing firm Pontomobi to British multinational media and marketing group Dentsu Aegis Network. The transaction did not include prior Pomotobi mobile marketing arm, Hands which will stay with e.Bricks. <\/p>\n

A Dentsu Aegis Network (DAN) comprou a totalidade das a\u00e7\u00f5es da Pontomobi, empresa especializada em mobile marketing, at\u00e9 agora controlada pelo e.Bricks, fundo do Grupo RBS, com 60% de participa\u00e7\u00e3o (os 40% restantes estavam com investidores e executivos).<\/p>\n

A informa\u00e7\u00e3o \u00e9 do site Meio e Mensagem. Como \u00e9 padr\u00e3o nas aquisi\u00e7\u00f5es da DAN, a Pontomobi passa a se chamar Pontomobi Linked by Isobar. N\u00e3o foram revelados valores.
\nA ad network mobile Hands, maior subsidi\u00e1ria da Pontomobi, n\u00e3o foi inclu\u00edda na negocia\u00e7\u00e3o com o DAN, e segue controlada pelo eBricks, do Grupo RBS, e comandada por Jo\u00e3o Carvalho e S\u00e9rgio Percope (tamb\u00e9m fundadores e ex-s\u00f3cios da Pontomobi).<\/p>\n

A Pontomobi nasceu em 2007 com foco em solu\u00e7\u00f5es de SMS e bluetooth marketing e, em 2008, teve seu controle acion\u00e1rio comprado pelo Grupo RBS. Atualmente, al\u00e9m da sede em S\u00e3o Paulo, tem escrit\u00f3rio em Belo Horizonte e um faturamento na faixa dos R$ 40 milh\u00f5es.<\/p>\n

Nos \u00faltimos anos, a empresa incorporou a Aorta (aplicativos e conte\u00fado), FingerTips (aplicativos multiplataforma), MobMidia (tecnologia), Minucom (premia\u00e7\u00e3o atrav\u00e9s de recargas de celular) e DP7 (plataformas interativas envolvendo SMS, MMS e voz).<\/p>\n

A Pontomobi foi uma das primeiras a serem investidas pela RBS na \u00e1rea de tecnologia, apenas um ano depois de ser fundada, em 2008. \u00c9 tamb\u00e9m o primeiro investimento a sair do porf\u00f3lio da e.Bricks.<\/p>\n

Ao todo, as participa\u00e7\u00f5es adquiridas pela RBS em empresas do meio digital nos \u00faltimos anos custaram R$ 300 milh\u00f5es.<\/p>\n

Elas incluem empresas de diversos segmentos diferentes, da ag\u00eancia Predicta aos sites de entretenimento Guia da Semana, ObaOba e Hagah, al\u00e9m das companhias de marketing e publicidade Grupo.Mobi e Hi-Midia e e-commerce como a Wine.com.br e a Lets, uma loja de roupas virtual.<\/p>\n","protected":false},"excerpt":{"rendered":"

(Baguete) e.Bricks has made its first exit by selling mobile marketing firm Pontomobi to British multinational media and marketing group Dentsu Aegis Network. The transaction did not include prior Pomotobi mobile marketing arm, Hands which will stay with e.Bricks.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"\ne.Bricks Digital Makes First Exit with Sale of Pontomobi to Dentsu Aegis Network (em portugu\u00eas) - LAVCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavca.org\/e-bricks-digital-makes-first-exit-with-sale-of-pontomobi-to-dentsu-aegis-network-em-portugues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.Bricks Digital Makes First Exit with Sale of Pontomobi to Dentsu Aegis Network (em portugu\u00eas) - LAVCA\" \/>\n<meta property=\"og:description\" content=\"(Baguete) e.Bricks has made its first exit by selling mobile marketing firm Pontomobi to British multinational media and marketing group Dentsu Aegis Network. 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