{"id":18779,"date":"2015-08-20T14:01:35","date_gmt":"2015-08-20T14:01:35","guid":{"rendered":"https:\/\/www.lavca.org\/hortifruti-buys-sao-paulo-rival-natural-da-terra-em-portugues\/"},"modified":"2015-08-20T14:01:35","modified_gmt":"2015-08-20T14:01:35","slug":"hortifruti-buys-sao-paulo-rival-natural-da-terra-em-portugues","status":"publish","type":"post","link":"https:\/\/www.lavca.org\/hortifruti-buys-sao-paulo-rival-natural-da-terra-em-portugues\/","title":{"rendered":"Hortifruti Buys S\u00e3o Paulo Rival Natural da Terra (em portugu\u00eas)"},"content":{"rendered":"

(Valor Econ\u00f4mico<\/a>) Brazilian food retailer Hortifruti has just acquired rival firm Natural da Terra. This transaction is waiting for approval from Brazil\u2019s Economic Defense Administrative Committee (CADE). Hortifruti was backed in 2010 by Bozano Investimentos, which is currently trying to sell a 35% stake it has in this firm.<\/p>\n

Com 32 lojas no pa\u00eds, Hortifruti teve receita de R$ 922,4 milh\u00f5es em 2014<\/p>\n

Hortifruti compra rival paulista Natural da Terra Hortifruti varejista que comercializa frutas, legumes e verduras com forte presen\u00e7a no Rio de Janeiro adquiriu 100% da concorrente Natural da Terra, de S\u00e3o Paulo. A transa\u00e7\u00e3o envolve pagamento em dinheiro e at\u00e9 7% das a\u00e7\u00f5es da Hortifruti para dois acionistas fundadores da Natural da Terra, Florisvaldo Ruiz e Jos\u00e9 Luiz Vasconcelos.<\/p>\n

A aquisi\u00e7\u00e3o da Natural da Terra ocorre em paralelo \u00e0 negocia\u00e7\u00e3o que est\u00e1 em curso no mercado de venda de uma fatia de 35% da Hortifruti. Essa participa\u00e7\u00e3o pertence ao fundo Bozano, que est\u00e1 saindo do neg\u00f3cio. O aporte inicial foi feito em 2010, pela BR Investimentos, que tr\u00eas anos depois se uniu a outras duas gestoras, formando a Bozano. A Hortifruti \u00e9 avaliada em cerca de R$ 1 bilh\u00e3o, mas com a aquisi\u00e7\u00e3o da Natural da Terra esse valor deve ser alterado.<\/p>\n

A transa\u00e7\u00e3o j\u00e1 foi enviada para an\u00e1lise do Conselho Administrativo de Defesa Econ\u00f4mica (Cade).
\nAinda, segundo fontes do setor, v\u00e1rios fundos de private equity estavam negociando tanto com a Hortifruti quanto
\ncom a Natural da Terra, que \u00e9 dona de oito lojas em S\u00e3o Paulo e prev\u00ea faturar R$ 240 milh\u00f5es em 2015. A Hortifruti, por sua vez, tem 32 lojas, no Rio de Janeiro, no Esp\u00edrito Santo e em S\u00e3o Paulo. Al\u00e9m disso, conta com quatro centros de distribui\u00e7\u00e3o nos tr\u00eas Estados e uma frota com 239 ve\u00edculos. No ano passado, sua receita l\u00edquida
\nsomou R$ 922,4 milh\u00f5es, o que representa um crescimento de 18% em rela\u00e7\u00e3o a 2013 e o lucro l\u00edquido aumentou 29%
\npara R$ 25,4 milh\u00f5es.<\/p>\n

H\u00e1 cerca de uma semana, a Hortifruti inaugurou uma loja com 1,8 mil m2 em Higien\u00f3polis, bairro nobre de S\u00e3o Paulo.<\/p>\n

Em maio do ano passado, a companhia adquiriu 10% da Extrafruti, atacadista do Esp\u00edrito Santo, por R$ 8,1
\nmilh\u00f5es.<\/p>\n

Al\u00e9m de frutas, verduras e legumes, as duas redes tamb\u00e9m t\u00eam \u00e1reas voltadas para carnes, queijos, bebidas e h\u00e1 ainda rotisseria, lanchonete, floricultura e mercearia. As unidades da Hortifruti registram, por m\u00eas, um fluxo de 1,8 milh\u00e3o de clientes. A varejista tem ainda um cart\u00e3o de cr\u00e9dito pr\u00f3prio com 50 mil clientes ativos. Procurados pelo Valor, a Hortifruti e o fundo Bozano preferiram n\u00e3o se manifestar. Representantes da Natural da Terra n\u00e3o foram encontrados at\u00e9 o fechamento desta edi\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

(Valor Econ\u00f4mico) Brazilian food retailer Hortifruti has just acquired rival firm Natural da Terra. This transaction is waiting for approval from Brazil\u2019s Economic Defense Administrative Committee (CADE). Hortifruti was backed in 2010 by Bozano Investimentos, which is currently trying to sell a 35% stake it has in this firm.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"\nHortifruti Buys S\u00e3o Paulo Rival Natural da Terra (em portugu\u00eas) - LAVCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavca.org\/hortifruti-buys-sao-paulo-rival-natural-da-terra-em-portugues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hortifruti Buys S\u00e3o Paulo Rival Natural da Terra (em portugu\u00eas) - LAVCA\" \/>\n<meta property=\"og:description\" content=\"(Valor Econ\u00f4mico) Brazilian food retailer Hortifruti has just acquired rival firm Natural da Terra. 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