{"id":18058,"date":"2013-05-06T19:49:26","date_gmt":"2013-05-06T19:49:26","guid":{"rendered":"https:\/\/www.lavca.org\/minimalist-design-and-maximum-quality-basico-receives-investment-to-create-clothes-em-portugues\/"},"modified":"2013-05-06T19:49:26","modified_gmt":"2013-05-06T19:49:26","slug":"minimalist-design-and-maximum-quality-basico-receives-investment-to-create-clothes-em-portugues","status":"publish","type":"post","link":"https:\/\/www.lavca.org\/minimalist-design-and-maximum-quality-basico-receives-investment-to-create-clothes-em-portugues\/","title":{"rendered":"Minimalist design and maximum quality: Basico receives investment to create clothes (em portugu\u00eas)"},"content":{"rendered":"<p>(<a href=\"http:\/\/startups.ig.com.br\/2013\/basi-co-recebe-investimento-para-criar-roupas-com-design-minimalista-e-qualidade-maxima\/\">Startupi<\/a>) The entrepreneur Alexandre Veiga, known as Bio Veiga, announced today that he raised a round of investment for his new fashion company, Basico. The investment comes from Initial Capital and Guilherme Soarez, former senior executive at C&amp;A in Brazil, investing together a total of BR$ 1million.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>O empreendedor Alexandre Veiga, conhecido como Bio Veiga, anunciou hoje que captou uma rodada de investimento para sua nova empresa de moda, a\u00a0<a href=\"http:\/\/www.basico.com\/\" target=\"_blank\" rel=\"noopener\">Basico<\/a>. Com experi\u00eancia pr\u00e9via como diretor operacional na\u00a0GlossyBox Brazil e como CEO na Wimdu para Am\u00e9rica do Sul e Central, a posta agora \u00e9 em atender de verdade as necessidades de homens e mulheres que querem se vestir com conforto, qualidade e simplicidade.<\/p>\n<p>Para refor\u00e7ar sua estrutura, juntam-se a ele a\u00a0<a href=\"http:\/\/initial.vc\/\" target=\"_blank\" rel=\"noopener\">Initial Capital<\/a>\u00a0(de Daniel Cunha e Roi Carthy) e o investidor Guilherme Soarez, antigo executivo s\u00eanior da C&amp;A no Brasil (entre outras experi\u00eancias com neg\u00f3cios), investindo juntos um total de 1 milh\u00e3o de Reais. \u201cSentimos que h\u00e1 uma oportunidade de trazer produtos de qualidade com uma experi\u00eancia de marca. Tamb\u00e9m, nossa experi\u00eancia pr\u00e9via com a GlamBox conta pontos\u201d, posicionou Roi. Sendo transparente: a Initial Capital \u00e9 uma das investidoras do Startupi.<\/p>\n<p>Mas, o\u00a0<a href=\"http:\/\/www.basico.com\/\" target=\"_blank\" rel=\"noopener\">Basico<\/a>\u00a0\u00e9 apenas uma loja multi-marcas com curadoria de qualidade? F\u00e1brica eles n\u00e3o ter\u00e3o, mas os produtos s\u00e3o autorais. Falei com Alexandre ao telefone e ele explicou: \u201cNossa produ\u00e7\u00e3o por enquanto nossa produ\u00e7\u00e3o est\u00e1 toda no Peru pois nosso foco \u00e9 100% algod\u00e3o e l\u00e1 nascem dois dos melhores tipos de algod\u00e3o do mundo, o Pima e o Tanguis. Em breve exploraremos outras fibras org\u00e2nicas de alta qualidade de alguns outros pa\u00edses.<\/p>\n<p>Controlamos o processo de ponta a ponta, desde a escolha do algod\u00e3o que far\u00e1 o fio que virar\u00e1 o tecido n\u00f3s participamos e garantimos a proced\u00eancia e qualidade de cada um dos materiais. O design \u00e9 100% nosso, testado exaustivamente at\u00e9 chegar ao melhor fiting para o corpo brasileiro do nosso target (e \u00e9 importante dizer isso: marcas importadas normalmente est\u00e3o adaptadas ao corpo de seu pa\u00eds de origem)\u201d.<\/p>\n<p>O site vai estar dispon\u00edvel em breve para os clientes pr\u00e9-cadastrados fazerem seus pedidos. Inicialmente, vai ser um varejo online que depois, conforme as prefer\u00eancias dos clientes, pode evoluir seu modelo para, por exemplo, pacotes ou assinatura. \u201cN\u00e3o vamos impor nenhum produto ou modelo de vendas, vamos \u00e9 ouvir nossos clientes e entregar o que eles precisam. N\u00e3o focamos em quem quer estar na \u00faltima moda, mas em quem quer um produto b\u00e1sico de boa qualidade\u201d. Inicialmente, eles v\u00e3o oferecer camisetas, mas logo haver\u00e1 roupa \u00edntima e a meta \u00e9 ter roupas \u201cdos p\u00e9s \u00e0 cabe\u00e7a\u201d.<\/p>\n<p>A empresa j\u00e1 conta com sete pessoas, incluindo uma designer de moda, e conta com a expertise do investidor que veio deste mercado. \u201cO Guilherme conhece bem a din\u00e2mica deste mercado, desde os fornecedores com a qualidade certa, at\u00e9 a forma de posicionar o produto. Falamos diariamente e ele vem sendo muito importante para n\u00f3s\u201d, aponta Alexandre.<\/p>\n<p>O mercado parece estar favor\u00e1vel. Em 2012, brasileiros gastaram\u00a0<a href=\"http:\/\/www.huffingtonpost.com\/shane-happach\/latin-america-internet-commerce_b_2001245.html\" target=\"_blank\" rel=\"noopener\">12,2 bilh\u00f5es de d\u00f3lares no varejo online<\/a>e moda foi a terceira categoria que mais vendeu online no ano passado, chegando a 1,3 bilh\u00e3o de d\u00f3lares.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Startupi) The entrepreneur Alexandre Veiga, known as Bio Veiga, announced today that he raised a round of investment for his new fashion company, Basico. The investment comes from Initial Capital and Guilherme Soarez, former senior executive at C&amp;A in Brazil, investing together a total of BR$ 1million.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Minimalist design and maximum quality: Basico receives investment to create clothes (em portugu\u00eas) - LAVCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavca.org\/minimalist-design-and-maximum-quality-basico-receives-investment-to-create-clothes-em-portugues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minimalist design and maximum quality: Basico receives investment to create clothes (em portugu\u00eas) - LAVCA\" \/>\n<meta property=\"og:description\" content=\"(Startupi) The entrepreneur Alexandre Veiga, known as Bio Veiga, announced today that he raised a round of investment for his new fashion company, Basico. 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