alpha4 Ventures, Amador Holdings, Polymath Ventures, and Meesho Invest US$2m in Elenas

15 October 2020
alpha4 Ventures Invests in Elenas

alpha4 Ventures, Amador Holdings, Polymath Ventures, and Meesho invested US$2m in Elenas, a Colombian e-commerce platform enabling women to launch online businesses on Facebook and WhatsApp. 

(Crunchbase) – Social commerce platform Elenas is helping tens of thousands of women across Colombia launch online businesses by selling products on WhatsApp, Facebook and other social media sites.

Co-founders Thomas Harsch and Zach Oschin launched the startup two years ago at the TechCrunch Startup Battlefield and has now raised a $2 million seed round from Alpha4 Ventures, Amador Holdings, Polymath Ventures and Meesho.

Traditionally, women sell items via direct sales channels, aka catalog and door-to-door sales, which continues to be a $26 billion industry in Latin America, CEO Oschin told Crunchbase News. As a part of that growing industry, 11 million women sell products this way.

Read more at Crunchbase.

 

0
Facebook Twitter Google +

Sign up for LAVCA’s bi-weekly Latin American Private Capital Update and the LatAm Venture Bulletin, produced specifically for venture investors, entrepreneurs, and technology startups in the early stage ecosystem.






Which LAVCA Newsletter would you like to receive?

Tweets

Keep in touch

Twitter Linkedin Youtube