(Press Release) Copacabana House Ventures, a Brazilian-based VC firm, has made its first investment in education tech company Tyngu.
The startup is an e-learning platform that focuses on delivering online video courses to develop the digital marketing skills of users in Brazil and across Latin America. Through micro learning, Tyngu enables companies to effectively train large and dispersed sales teams and drive sales growth. It does this by breaking up topics into small, simple unites and by providing easy access its course materials and enable users to study the content in their own language and on their own time.
Brazilian entrepreneur Patricia Toledo started Tyngu in 2013 because she believes that users in Brazil and the rest of Latam needed a better way to learn the digital marketing skills needed in the new economy. In its early stages, the company provided face-to-face training seminars in São Paulo and Rio de Janeiro, but rapidly recognized that there was a huge demand for very basic content. Many participants lacked the basic understanding how to use social networks in a business context and tools, such as Facebook’s Ads Manager and Twitter’s Paid Management, were foreign to many of entry-level users. Toledo quickly realized that the Latam market was largely underserved and put together a team of professionals with a unique mix of educational and digital marketing backgrounds to develop training curriculums and content in Portuguese, English and Spanish. Today, Tyngu’s main strategy is B-to-B, focusing on developing specific content for large direct sales networks. Toledo has over 15 years of advertising and international digital marketing experience at such companies as Ogilvy (WPP), Agencia Click (ISOBAR Group) and Santander Bank.
Copacabana House Ventures is a Brazilian venture capital firm focused on investing in innovative scalable high-growth companies, especially those that generate impact in the areas of social economic development, sustainable use of natural resources, gender equality and diversity, and corporate governance/transparency.